Givenchy

From New York to Paris with a stop in Tokyo : Our stroboscopic visuals for the launch of a limited edition mascara by Givenchy.

Deliverables

  • Film Direction

Agency

  • Malherbe Paris
00:00

The film (1)

A stroboscopic vision of travelling.

Givenchy contacted us to create a visual story around its iconic mascara in a limited edition packaging inspired by the cities of Paris, Tokyo and New York. We chose the zoetrope as the guiding theme for this film, creating stroboscopic images to illustrate the notion of a fragmented dream that can only be remembered in parts. A series of furtive moments reminiscent of looking out of a window during a long trip.

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